Hundred-Year Night Market (October 2026: WICKED)

The fun of enjoying a market - eating, playing, and collecting - returns once more. 'Baengnyeon Night,' certified in 2025 as the nation's finest night market, is held at Baengnyeon Market in Seoul's Gangbuk District from 4 to 9 p.m. over October 30-31, 2026. Themed 'WICKED,' capturing the spooky mood of late October, the event turns the market's familiar alleys into a curious and playful autumn-night playground.

The heart of Baengnyeon Night is the 'Subaegi' system, connecting purchases and play in the market. You can collect Subaegi by presenting a receipt for purchases of 3,000 won or more at Baengnyeon Market, or by enjoying on-site missions and events and participatory content of a special theme. They can be exchanged for Baengnyeon Night goods, Baengnyeon Market gift certificates, the Baengnyeon Jumak makgeolli kit, digital Onnuri gift certificates, and more - and cocktails can be exchanged and enjoyed without a limit on the number of times. The structure returns the experience of eating and drinking in the market and playing games in the alleys back to visitors as benefits, adding the fun of exploring every corner of the market.

The food, too, carries the personality of Baegnyeon Market alone. Beyond the 'Baengnyeon Jumak' makgeolli planned with the market's sensibility and the signature drinks of the Baengnyeon Cocktail Bar, varied snacks and dishes can be enjoyed at market shops, food trucks, and mobile stalls. Visitors enjoy the night each in their own way, moving among the stage where DJ music and performances unfold, the food lounge for resting with something to eat, the table zones for sitting with companions, and the play bunker for joining games.

The pleasure of choosing music is also the visitors' share. 'Baengnyeon Song Request' is a program in which you request the song you want to hear via an on-site QR code, and it is broadcast across the whole market according to operations and the play order. The one song I chose fills the market alley, and people at different tables enjoy the same music together. On the DJ stage, professional festival DJs add heat to the scene with their music.

A night of enjoying a delicious meal in the market alleys, exchanging the Subaegi gathered through purchases and play for goods and cocktails, listening to song requests together, and meeting new companions. Baengnyeon Night is a night market completed by the visitors themselves, adding play, music, and encounters to the warmth of a traditional market.