Yeongdong Grape Festival

Yeongdong-gun, drawing on a clean natural environment and its geographical advantage of abundant sunshine, produces the nation's finest fruit, including apples, grapes, and peaches, along with outstanding agricultural and specialty products. To spread the excellence of these local farm products widely, a national flagship festival is held that goes beyond simple produce sales, weaving together exhibition, hands-on experience, and promotion. The festival focuses on raising the Yeongdong-gun brand and on offering farm households that struggle to secure sales channels a stable route to market. It also develops a variety of stay-type tourism programs to draw in outside visitors and have them spend at local businesses during their stay, serving as a catalyst for revitalizing the regional economy. Going forward, it aims to deliver real income growth for farming households and to establish itself as Korea's representative five-senses premium fruit festival that people travel to from all across the country.