DEC 23, 2026 - FEB 13, 2027
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- Event period
- Dec 23, 2026 - Feb 13, 2027
- Venue
- Seoul 서울특별시 중구 명동길 14 (명동2가)
- Admission
- Free entry
About this event
The Korea Grand Sale is Korea's signature tourism festival for international visitors, bringing shopping, culture, and travel together. Held during the winter low season to encourage off-peak travel to Korea, it offers generous visitor benefits across a wide range of categories including air travel and transportation, shopping, accommodation, food and drink, beauty and wellness, hands-on experiences, and convenience services.
This year's special theme is gastronomy, spotlighting promotions and experience programs that let visitors taste Korean food culture firsthand. Savoring Korea's rich flavors and culinary traditions offers a special way to discover fresh appeal in a trip to Korea. At the Myeongdong Welcome Center, international visitors can find tourism convenience services along with details on festival benefits such as the dedicated Korea Grand Sale coupon book. Participatory events and a variety of souvenir giveaways add extra delight for visitors.
Details about the Korea Grand Sale are available on the official website and through the Visit Korea Committee's social media accounts.