2026 Busan Brand Festa

Busan Brand Festa is Busan's leading large-scale consumption festival that uncovers the region's hidden-gem brands and introduces them to citizens and visitors. This year, about 190 leading local brands and well-known regional creators will take part to showcase the diverse charms of Busan. Beyond local-brand sales booths, a variety of events are prepared to help visitors build joyful summer memories with family, friends, and acquaintances, including drawing shows by famous local webtoon artists, collaborative goods with Busan food YouTubers, cash coupons usable at the venue, and abundant prize events. Participating companies and event details can be found on the Busan Brand Festa Instagram.