Gamtan Road Travel Gacha Pop-up Store

'Gamtan Road Travel Gacha!' is an experiential pop-up store where you can experience the charming travel destinations of Taebaek, Samcheok, Yeongwol, and Jeongseon as a single gacha arcade. Step away from the everyday and discover the thrill of a new journey, meeting the varied tourism content of Gangwon's former mining region through the fun of pulling gacha capsules.

The pop-up store begins with the 'Experience Guide Zone', which introduces the Gamtan Road brand and how the experience works. Next, at 'Gamtan Records', visitors look back on the past and present of the coal industry transition region and get to know the area's stories through quizzes about Gamtan Road. At the 'Gamtan Gallery', visitors can admire beautiful photographs of travel destinations in Taebaek, Samcheok, Yeongwol, and Jeongseon and vote directly for the place they like best. 'Gamtan Color' is a participatory space where visitors record their own journey of amazement, filling a black wall with colorful messages to express how a former coal mining region is transforming into a new travel destination.

The joy of travel continues into an even more special experience at 'Gamtan Delicacies', a space where visitors can discover local foods from the four regions through a drawing game. At the final 'Goods Zone', visitors who complete all four missions can enter a lucky draw and carry the joy of travel onward with various prizes and merchandise.

The Gamtan Road pop-up store is not simply a tourism promotion space — it is a place where visitors experience travel firsthand through seeing, choosing, joining in, and drawing. The destinations and regional stories inside the gacha, the local food, and the varied missions all connect into a single travel experience. Open from August 14 to 16, 2026 in Seongsu-dong, the Gamtan Road pop-up store is a special departure point for discovering new destinations in everyday life and kindling the desire to set off for the four regions.